The internet is, well, the internet. It’s a vast unregulated marketplace with good and bad merchants selling good and bad diamonds. If you don’t understand how to tell the difference or if you don’t consult an expert who does you can make a terrible (and expensive) decision.
Most online stores simply list the inventory that their wholesalers are holding. These are posted to their site in a giant electronic download. The store does not edit or quality control the stones, they usually don’t ever see them or take possession of them. Honestly, if a site's deals look too good to be true, they probably are.
Another disadvantage of online merchants: Not seeing the stone. A diamond on its own always looks great. Diamonds need to be compared and contrasted for the average person to form an opinion about whether one is more pleasing to the eye than another.
A few final disadvantages of buying a diamond online: you’re at the mercy of the information they provide you. They toss around terms like “ideal diamonds” even though they might not be ideal. They could give you a grading report that’s not one you should trust.
Scared of getting ripped off? Don’t want to waste your money? Confused by all the choices? Contact Us!
PROS buying in Store:
There’s no substitute for seeing the diamond in-person. A great store will show you lots of different options in your price range and educate you on the trade offs to be made among the Four C’s. With guidance you can find a great diamond that you connect with. (Yes, “connect with.” This is your new life. Just go with it, okay?)
Plus, you can get immediate gratification and walk out of the store with the diamond in your pocket.
Additionally, you’ll often find better credit plans for long-term financing and you might find stores with buy-back or upgrade policies
Make an important decision feel “right”: Let’s face it. This may be one of the most important decisions in your life and you want to feel good about your choice. And at the end of the day, your significant other will appreciate that you took the time and effort to go through the engagement ring shopping experience to find the perfect ring. We’ll work with you and your budget to help you find a ring that exceeds your expectations!