The 4C's - A Visual Odyssey

Learning about diamonds can be somewhat confusing. With so much information available online, we've decided to compile a simple series of videos from the Gemological Institute of America (GIA) that quickly  describe the 4C's (the videos are about 1 minute each). If you're just starting your search, you're in the right place. For specific tips on what to consider when buying a diamond, check out our "Buying a Diamond Online? Here are 5 points to consider" blog post after you've viewed the videos below.

Colour

Clarity

Cut

Carat Weight

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